Genna Khein is the Owner and CEO of Beauty on the Block salon, and a Licensed Cosmetologist. She was born with artistic talent and started beautifying people as a child, just for fun. In high school she was the appointed hair and makeup artist for proms, school musicals and cheer competitions. After high school, as she took on modeling, Genna often found herself unhappy with the way other hair and makeup artists did her hair and makeup. She was frequently asked to correct the other models’ hair and makeup as well, and through networking, became a household name. She ended her modeling career and enjoyed being behind the camera, instead of in front of it. After receiving her Bachelor’s Degree from California State University, Fullerton, in 2011, she realized that she wanted to turn her hobby into a career. Though Genna has over 8 years of professional experience ranging from editorial work to set work, and everything in between; she found her true calling was working with brides. She worked as a Lead Stylist for one of the top Bridal Beauty Agencies for almost 4 years, working on hundreds of brides and their bridal parties, with her work featured on TV shows such as David Tuterra’s “My Fair Wedding”, Tori Spelling’s “sTORIbook Weddings”, and Diann Valentine’s “I Do Over”, to name a few. In 2012, she decided to enroll in Hair California Beauty Academy for Cosmetology School and was licensed by the California State Board of Barbering and Cosmetology in April of 2013. In 2014, Genna decided she wanted to branch out, so she opened up her own boutique salon in the Vantis neighborhood in Aliso Viejo, California, and named it “Beauty on the Block”. She also resides in Aliso, with her husband, baby girl, and two puggles. Genna specializes in updo hair styling, airbrushed makeup, balayage highlighting/ombre and creative color, and color corrections. She is passionate and dedicated to her work and loves to make people feel as fabulous as she makes them look!
Follow her on instagram: @gennakhein // @gennamuah